[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.dswash.sk\/podnikate-a-potrebujete-novy-impulz-skuste-affiliate-marketing\/#Article","mainEntityOfPage":"https:\/\/www.dswash.sk\/podnikate-a-potrebujete-novy-impulz-skuste-affiliate-marketing\/","headline":"Podnik\u00e1te a potrebujete nov\u00fd impulz? Sk\u00faste affiliate marketing!","name":"Podnik\u00e1te a potrebujete nov\u00fd impulz? Sk\u00faste affiliate marketing!","description":"P\u00fdtate sa \u010do je to ten affiliate marketing? Affiliate, v doslovnom preklade \u201epobo\u010dka\u201c, je program spolupr\u00e1ce medzi tzv. Publisherom a inzerentom. Pod pojmom si m\u00f4\u017eete predstavi\u0165 web, magaz\u00edn, Facebookov\u00fa \u010di Instagramov\u00fa str\u00e1nku, alebo dokonca aj YouTubera. V podstate ide o hocijak\u00e9 m\u00e9dium, s ktor\u00fdm bude dan\u00fd inzerent spokojn\u00fd. Pod pojmom \u201einzerent\u201c zase rozumieme E-shop, zna\u010dku […]","datePublished":"2019-07-02","dateModified":"2023-04-26","author":{"@type":"Person","@id":"https:\/\/www.dswash.sk\/author\/#Person","name":"dswash.sk","url":"https:\/\/www.dswash.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b70ca3e57a61efa655568ea1bab21ec867ae74beaf8b182b9ca53fe6fcb8cee7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b70ca3e57a61efa655568ea1bab21ec867ae74beaf8b182b9ca53fe6fcb8cee7?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"dswash.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.dswash.sk\/wp-content\/uploads\/img_a305321_w16823_t1566570451.jpg","url":"https:\/\/www.dswash.sk\/wp-content\/uploads\/img_a305321_w16823_t1566570451.jpg","height":0,"width":0},"url":"https:\/\/www.dswash.sk\/podnikate-a-potrebujete-novy-impulz-skuste-affiliate-marketing\/","about":["Podnikanie"],"wordCount":437,"articleBody":"P\u00fdtate sa \u010do je to ten affiliate marketing? Affiliate, v doslovnom preklade \u201epobo\u010dka\u201c, je program spolupr\u00e1ce medzi tzv. Publisherom a inzerentom. Pod pojmom si m\u00f4\u017eete predstavi\u0165 web, magaz\u00edn, Facebookov\u00fa \u010di Instagramov\u00fa str\u00e1nku, alebo dokonca aj YouTubera. V podstate ide o hocijak\u00e9 m\u00e9dium, s ktor\u00fdm bude dan\u00fd inzerent spokojn\u00fd. Pod pojmom \u201einzerent\u201c zase rozumieme E-shop, zna\u010dku oble\u010denia, web ktor\u00fd pon\u00faka napr. VIP syst\u00e9m a spoplatnen\u00fa registr\u00e1ciu, alebo hocijak\u00fa spolo\u010dnos\u0165, ktor\u00e1 dok\u00e1\u017ee zar\u00e1ba\u0165 v online priestore a pozorova\u0165 svoje konverzie.\u00a0Publisher a inzerent n\u00e1sledne spolu nadvia\u017eu spolupr\u00e1cu, ktor\u00e1 je zalo\u017een\u00e1 na prin\u00e1\u0161an\u00ed z\u00e1kazn\u00edkov, klientov, alebo u\u017e\u00edvate\u013eov, ktor\u00ed vykonaj\u00fa konverziu (teda n\u00e1kup, zaplatenie za registr\u00e1ciu, alebo in\u00fd zisk pre inzerenta). V praxi to znamen\u00e1, \u017ee sa inzerent (zna\u010dka oble\u010denia) skontaktuje s (YouTuberom), ktor\u00fd m\u00e1 ist\u00fd po\u010det div\u00e1kov a medzi div\u00e1kmi za\u010dne propagova\u0165 dan\u00fa zna\u010dku. Spolupr\u00e1ca v\u0161ak nebude zalo\u017een\u00e1 klasicky na vzorci: 1 video = xxx pe\u0148az\u00ed, ale bude zalo\u017een\u00e1 na syst\u00e9me prov\u00edzi\u00ed. Inzerent vytvor\u00ed svojmu publisherovi jedine\u010dn\u00fd link, alebo z\u013eavov\u00fd k\u00f3d, a pod\u013ea neho bude sledova\u0165 ko\u013eko mu dan\u00fd priviedol z\u00e1kazn\u00edkov a zarobil mu. N\u00e1sledne mu bude za ka\u017ed\u00fd jeden predaj poskytnut\u00e1 prov\u00edzia za kus (napr\u00edklad 5% z ceny ka\u017ed\u00e9ho n\u00e1kupu).\u00a0Tento sp\u00f4sob spolupr\u00e1c je \u010doraz viac a viac popul\u00e1rnej\u0161\u00ed. Je to predov\u0161etk\u00fdm sp\u00f4soben\u00e9 aktu\u00e1lnou popularitou soci\u00e1lnych siet\u00ed a s nimi spojen\u00fdch influencerov. T\u00e1to spolupr\u00e1ca je v\u0161ak maxim\u00e1lne f\u00e9rov\u00e1 a extr\u00e9mne v\u00fdhodn\u00e1 pre obe strany. Publisher m\u00e1 zabezpe\u010den\u00fd jednoduch\u00fd pr\u00edjem, ktor\u00fdm si dok\u00e1\u017ee monetizova\u0165 svoj priestor (web, vide\u00e1) a inzerentovi dok\u00e1\u017ee zv\u00fd\u0161i\u0165 celkov\u00e9 predaje a popularitu jeho zna\u010dky, alebo firmy. Nikto v\u0161ak nem\u00f4\u017ee na rozdiel od be\u017enej spolupr\u00e1ce poci\u0165ova\u0165 nejak\u00fa krivdu. Publisher toti\u017eto zarob\u00ed presne to\u013eko, ko\u013eko privedie z\u00e1kazn\u00edkov. Inzerent tak v pr\u00edpade zl\u00e9ho v\u00fdberu nijako neprerob\u00ed a v pr\u00edpade ve\u013ek\u00e9ho z\u00e1ujmu svojich fan\u00fa\u0161ikov nebude podhodnoten\u00fd.\u00a0T\u00e1to forma marketingu sa mnoh\u00fdm firm\u00e1m vyplat\u00ed hlavne z d\u00f4vodu takmer nulov\u00fdch v\u00fddavkov. Jedin\u00e1 vec, ktor\u00fa bud\u00fa musie\u0165 investova\u0165, je \u010das a evidencia svojich publisherov. Dopredu v\u0161ak ni\u010d neplatia. Ak to nevyjde, ni\u010d neprerobia. Ak to vyjde, iba sa rozdelia so svojim ziskom. Koniec koncov v\u0161ak bud\u00fa v pluse obe strany.                                                                                                                                                                                                                                                                                                                                                                                        4.5\/5 - (11 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Podnik\u00e1te a potrebujete nov\u00fd impulz? Sk\u00faste affiliate marketing!","item":"https:\/\/www.dswash.sk\/podnikate-a-potrebujete-novy-impulz-skuste-affiliate-marketing\/#breadcrumbitem"}]}]